-
5 Ways To Audit Your Social Media Company
January 9, 2018read MOREIf you’re unsure about your current social media company or are looking to hire a new social media team, we’ve compiled 4 ways to audit your digital agency to ensure you find the right fit for your business.
-
Content Ideas and Themes For Video Content
January 5, 2018read MORE2018 is tipped to be a year dominated by video content on social media. Video is expected to continue to gain momentum as more brands harness the potentials of this multi-media format. We’ve rounded up five video content ideas to kick-start your journey towards better engagement and deeper connections with your audience.
-
The Digital Chronicle Episode 5: Social Media Strategies For the New Year
January 4, 2018read MOREThis is the time of year where we like to think about our goals, plans and marketing for the year ahead. But with so many options available, it can be very confusing to know what to focus on. If you’re wondering what trends are going to be worth leveraging in 2018, this is the episode for you!
-
Get Started With Instagram Stories
December 19, 2017read MOREInstagram Stories is continuing to grow in usage, now surpassing its rival Snap Chat with over 200 million users. Launched in mid-2016, as Instagram’s answer to consumers’ desire for ephemeral content, the trend of content that disappears or ‘disposable content’, was originally brought to the mainstream by Snap Chat.
-
A Day in the Life Of a Digital Agency
December 11, 2017read MOREFor those working outside the digital space, it can be hard to grasp what a digital agency does. At Chronicle Republic, we help real estate and interiors professionals bring their brand’s story to life. Essentially, we are experts in social media and digital marketing with a fine-tuned understanding of these specialised industries.
-
What To Include in Your Digital Strategy For 2018
November 30, 2017read MOREWe have witnessed tremendous evolution in the ways brands are connecting to audiences over the past 12 months, with video generating the best reach and engagement across all social media platforms. When planning your digital strategy for 2018, it’s important to keep these trends in mind to get the most from your online efforts.
-
The Digital Chronicle Episode 4: Top Mistakes Made on Social Media
November 23, 2017read MOREAre you trying your hand with social media marketing, but feel like it’s a big waste of time? Well let me tell you, it’s not. Social media is a very powerful marketing tool that can help you build your business and win new customers.
-
How To Effectively Use Hashtags on Social Media
November 7, 2017read MOREUnsure how to include hashtags in your social marketing strategy? We demystify the process by explaining how hashtags filter content, the importance of using trending hashtags and why you need to tailor hashtags to each social media channel.
-
The Digital Chronicle Episode 3: Six Instagram Content Themes To Boost Engagement
October 31, 2017read MOREInstagram is one of the fastest growing social media platforms, gaining over 5 million active users in Australia in just a few short years. Being one of the most visual social media platforms, it is essential to ensure that your content is not only beautiful but also thumb stopping.
-
Build Your Engagement With These 4 Instagram Updates
October 24, 2017read MOREWith frequent software updates, staying on top of Instagram’s latest changes can feel like an impossible task. So, we’ve rounded up four key changes on Instagram to help you maximise your social media efforts.
-
How To Create Customer Delight Through Service Excellence
October 4, 2017read MOREMaking a profound and lasting impact on your audience is crucial to stand out. and means going the extra mile with service excellence. We asked Georgia Harley, founder of the speciality corporate gift giving service GIGI AUSTRALIA to reveal her expert advice on how to deliver exceptional service to your customers.
-
How To Improve Your LinkedIn Profile
September 8, 2017read MOREWhen it comes to figuring out the most effective and time-efficient marketing techniques to boost your brand profile online, it can be a case of social media overwhelm. With so many platforms and only so many hours in the day,
-
The Social Media Platforms You Should Be on, and Why
August 30, 2017read MOREA social media presence is undeniably important for any businesses in the 21st Century, but with so many platforms out there, how do you know which ones to be present on? We walk you through which social platforms your business
-
5 Reasons Why You Should Be Using a Business Page on Facebook
August 18, 2017read MOREIf the saying don’t mix business with pleasure holds true for life, it holds even truer for social media. Blurring the line between your personal and business Facebook page also blurs the line between interaction with your friends (followers) and
-
Should Agents Have Their Own Social Media Profiles For Business?
August 15, 2017read MOREBy now we are all aware that as a business, having a professional presence on social media is imperative to gain trust, credibility and build brand awareness with customers. But should your team members have their own social media profiles?
-
How To Create a Social Media Policy For Your Employees
August 9, 2017read MOREThere’s no denying that businesses now live in a digital world. This has given brands opportunities to reach new people, interact with their customers on a personal level, more regularly, and promote the brand on a greater scale. This has
-
Which Metrics Should You Be Tracking on Facebook
August 3, 2017read MOREAccording to the Social Media Sensis Report 2017, 95 percent of all Australian social media users are on Facebook, making it the most popular social media channel for businesses. To make the most of this platform it is important to
-
7 Common Social Media Mistakes To Avoid
August 2, 2017read MOREA refined social strategy takes a lot of effort, you must stay on top of the new technology, rules, and trends to ensure that you are implementing the optimal strategy to reach your target market. It’s not all just fun and games with sharing cat videos, trust us!
-
How to Use Instagram’s Search and Explore To Boost Your Instagram Marketing
July 28, 2017read MOREUnlike Facebook, Instagram is a platform that allows businesses to grow its social presence without having to pay for exposure. Instead, Instagram has been created to allows users to discover and explore content and users that they may not have
-
3 Ways Agents Can Dominate on Social Media
July 19, 2017read MOREThis year’s 20th-anniversary AREC conference was bigger than ever, with 4,000 attendees gathering to learn from the best in the industry. Here’s what you can learn from the event. A topic that was popular was social media, personal branding and
-
Round Up Of The Sensis Social Media Report 2017
July 11, 2017read MOREEvery business owner knows that being on social media has become part and parcel of marketing and branding in the digital world, but how important is it really? We’ve pulled out the most important stats from the Sensis Social Media
-
How To Generate Leads on Facebook
June 9, 2017read MOREYou may have read in one of our previous blog posts, that social media is not a place to be hard selling your products, however, this doesn’t mean that you shouldn’t be utilising social media to gain customers. In this
-
3 Recent Updates From Instagram You Need To Know About
June 6, 2017read MOREOur last blog post on Instagram was an update around the Instagram algorithm and changes we have seen in 2017. Aside from this, it has been a while since we have seen any major instagram updates. Until now. We tell
-
Why You Should Bring Your Still Images To Life
June 6, 2017read MOREDo a test with yourself. As you are scrolling through your social media feeds, take note of what catches your attention. Was it moving images? Majority of the time this is what gets people to stop scrolling and pay attention.
-
How To Keep an Eye on Your Competitors on Facebook
May 18, 2017read MOREKeeping up with your competitors and their Facebook marketing is a way of getting great insight into what content is and isn’t working. Here are our tips on how to keep an eye on your competitors. 1. Pages to watch
-
5 Tips For Facebook Live
May 12, 2017read MOREConsidering going LIVE on Facebook? It’s time to show your expertise in real-time and take your clients, followers, and fans behind the scenes in the day in a life of you and your business. Why? You will be surprised at
-
Getting Started With Instagram Stories For Business
May 2, 2017read MOREDid you know that some companies have an employee dedicated to just producing Instagram stories? Yes that’s right, their full -time role is just to focus on providing content for this feature in Instagram. This, in addition to the fact
-
Instagram Algorithm Update
May 2, 2017read MOREKeeping up with the changes in the digital world is what’s going to keep you ahead of the game! Something quite major has recently hit the social media scene which could change the way we use Instagram. Here is what
-
How To Run a Competition on Facebook
April 21, 2017read MOREA question we get asked regularly by our clients is, “Should I run a competition on Facebook?”. Facebook competitions can be a great way to boost engagement and grow your audience if done correctly. If done incorrectly though, competitions on
-
Facebook’s Algorithm Explained
April 18, 2017read MORETo understand Facebook for business and brand use, you must understand how the platform operates. Facebook uses an algorithm to define the user experience on its platform. This algorithm is a set of rules or calculations generated by a computer,
-
10 Of the Best Blog Headlines You Should Be Using
March 24, 2017read MOREYou can put a lot of time and effort into a blog, article or email which will never be read if it doesn’t have the headline that is equally as good as the content. Here are a few tips on
-
A Guide To Doing Keyword Research
March 24, 2017read MOREDid you know there are around 200 different factors that influence your ranking on search engines? Getting your website to rank on page one of Google is no easy task, but a good place to start is having the right
-
4 Tips For Writing Blogs
March 16, 2017read MORECapturing your audience, and keeping them on your website, is becoming more and more tricky. We know that most people will read this introductory paragraph, glance down to the bolded subheadings and scan over what interests them. Knowing what to
-
Why Focus Is Key For Your Digital Marketing Strategy
February 23, 2017read MOREFrom Facebook and Instagram to Snapchat and Email marketing, Google Ads to SEO there are so many digital marketing options available to leverage your business. With endless strategic tactics available, trying to be present everywhere can stretch resources and translate
-
How To Get More Facebook Followers – For Free
February 23, 2017read MOREThere is no doubt that capturing the attention of your target audience on Facebook is important. Knowing the ropes on social media and having dollars to spend will help, but you don’t need to be a digital marketing guru with a big budget to increase your Facebook following.acebook.
-
5 Tips For Video Marketing
February 23, 2017read MORESo you know video is where it’s at, but you don’t know where to start? As digital marketers, enhancing brand presence is what we aim to achieve. How this is done is by engaging with customers as we build relationships based on trust and understanding. Video has become the medium to create this loyalty as is develops the emotional connection we are looking for. Here are 5 tips on how to implement video into your marketing.