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3 Ways To Leverage Your Database Contacts

Successful businesses cultivate a loyal database of clients. The service you provide your customers is not merely a transaction, but the start of an ongoing relationship.

Building a solid database requires a huge amount of time and effort. Once you’ve captured potential leads, it’s your job to take full advantage of these contacts.

Using digital marketing to leverage your database is a valuable strategy to keep your brand top of mind with past and potential clients. We explain why email marketing is a must, how to tailor your social advertising and the importance of sharing valuable blog content.

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Email marketing is one of the most effective ways to leverage your database contacts. By 2020, over 3 billion users are expected to be using email worldwide (Source: The Radicati Group), making this a huge area of opportunity for your business.

With direct access to user’s inbox, you can communicate with those who have shown interest in what you do. Sending regular email newsletters will remind your database of the service your company provides.

Create a consistent email marketing strategy to build a sense of trust and anticipation from your database. Provide links to your latest blog posts, share client testimonials and reveal interesting market stats to get readers engaging with this content.

Need to brush up on your email marketing lingo? Here are 5 email marketing terms you need to know.


Social advertising is a powerful way to amplify your efforts on social media. But spending huge amounts of budget blindly isn’t a smart move, especially if you are targeting the wrong audience!

Targeted ads are essential to see results and generate leads on social media. Your database contacts are aware and interested in your brand, so stay connected by setting up a series of social ads.

Uploading your database .csv file to Facebook will allow you to create Custom Audiences for future ad campaigns on Facebook. Getting in front of these contacts will prove much more profitable and help you make the most of your social advertising budget.


Producing high-value content will help establish your brand as an industry leader. Blogs are a fantastic platform to promote your expertise and keep your website up-to-date.

Increase traffic to your website by directing your database contacts to topical blog posts. Consider what questions clients commonly ask and find ways to address these in an upcoming blog.

Get contacts clicking by sending them a personalised email promoting your latest blog post. Your database is more likely to do business with you if they are aware and interested in what you do. Assert your company’s skills and expertise in written copy to build brand awareness and rapport with potential clients.

Looking for some ideas to inspire your next post? Here are 5 content ideas for marketing your real estate business.

Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.