Do you have a winning online presence? No matter the size of your business, the digital elements are critical to any marketing strategy.
Did you know that 80% of property buyers use the Internet to start their search? The power of a winning online presence should not be disregarded.
Step 1: Nail your social media
Property professionals that use social media as a marketing tool not only allow themselves to reach a larger audience, they also allow themselves to communicate at any time of day with potential new clients.
With social media, you can build credibility, trust and show your brand’s personality. Use eye-catching images, video content, and give valuable advice and tips to build a strong and engaging relationship with your followers.
Step 2: Website/blogs
In the shift to online marketing, the need for website and blog presence in the property industry has become increasingly important.
Having your own website means that you control the marketing asset and you don’t have the liability of it being controlled by a third party.
A website can set you apart from a competitor, help you get more exposure on Google and move potential customers away from the noise of the social space to focus on you.
On top of a winning website, blog content is a great way to provide value to customers and show expertise in the field.
Step 3: Get found on Google
Once you have a website up and running, it is essential that you can be found by Google, and that’s where Search engine optimization or SEO comes in.
89% of consumers use search engines to research a product or service before purchasing it, and few people go past the first page of Google.
Creating regular blog content will help communicate to Google that your website is up to date and credible however ranking on page 1 of Google is not an easy task.
It will be imperative to get a SEO expert involved to help you optimise your website with the right keywords and build backlinks to your website.
Step 4: Email marketing
Despite emerging strategies such as social media marketing being the latest buzzwords, email marketing remains one of the most effective ways to communicate and generate leads with customers.
Email allows property experts to maintain a strong relationship with customers through consistent communication and updates. The trick is to segment your list, ensure you have permission to send the email content and provide rich and interesting content that your customers want to see.
Need help with your digital marketing?
Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!
If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.