16 Oct A 2019 MARKETING STRATEGY THAT STANDS OUT
First thing’s first, can you believe it is almost 2019?! What an incredible year in the world of digital marketing. The Chronicle Republic Unicorns can’t wait to see what the next year has in store. We want to give you our hot tips on how to make your digital marketing strategy stand out against the crowd while there is still time left in 2018, making your transition into the 2019 digital marketing scene as smooth and superstar-like as possible.
So, here’s the deal:
1. Define your target audience and connect with them.
Look at your current customer base, that should give you some indication of the people you want to be marketing towards on Social Media. You should create your content based around what they would want to be seeing from you. Once you understand your customer, start to think of a value-add you can offer to them. Seminars, Webinars, Tutorials, are all great ways to validate your credibility, and position yourself as an industry expert that your audience can trust.
2. Sassy, Stylish, Sophisticated. What is your brand’s personality?
Have you ever thought about what type of person your brand would be if it could walk and talk? This might sound like an unusual approach but defining the personality you are wanting to convey to your online audience can significantly impact how you are received in the digital realm. Overall, we recommend being approachable and educational – but have fun while you’re doing it! The tone you exercise with your digital audience can affect how they respond and engage with your content. Create a relationship and allow trust and banter to grow naturally.
3. Themes, themes, and more themes.
Having a consistent approach to your social media platforms screams professionality and sophistication. The content themes and topics you implement within your digital presence can impact the audience you attract and the potential clients you’re targeting, more than you may realize. Sticking to 5-6 key content pillars will allow you to create an online presence that your audience can become familiar with and keep coming back to, knowing that they will be getting what they’re looking for every time. Don’t be afraid to update your graphics or change up your colour palette from time to time, but overall stick with a series of consistent content themes and you will reap the benefits.
4. It’s story time.
When you really break it down, social media is one of the most powerful mediums for storytelling. So, tell your story! People often forget that digital marketing platforms are there for you to show who you are, what you do, and how you do it. Now, be one of the people who never forget that. Deal? Don’t over complicate or over think what you are doing online. Be authentic, tell your story, and focus on what gets the most engagement from your audience.
5. Time to work those emails.
Email marketing has an significant impact on how your leads are generated. It’s time to take full advantage of your database and use it to really grow your online audience. Putting time into creating a monthly newsletter that is informative and professional will showcase your branding and build a relationship with your database audience, subconsciously building trust and respect.
6. Consistency is key.
Keep your content consistent so that your audience know what to expect. We are talking about consistent posting times, consistent content pillars, and consistent responses to any engagement growing on your profiles. Remember, you are in control. Creating a digital marketing strategy is often a space for trial and error – but that is the best part! Once you identify what works, roll with it. Easy peasy!
Struggling with your digital marketing strategy? Why not reach out to @chroniclerepublic today and we will be in touch. If you haven’t yet set up a Facebook Business Page for your agency or your own agent profile grab our freebie below for a quick guide on how to get started.
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Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!
If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.