define audience Tag

In 2004, Facebook changed the world. It changed how we communicate, how we share, how we consume, how we view, how we interact and how we become a successful business. Social media success now depends on posts, followers and daunting algorithms. Don't worry, we're here to help...

If you’re not yet convinced of the commercial impact digital technology and media have on businesses, take a look at Dominos marketing strategy. Dominos only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years...

As a brand, it is important that you identify and understand how to define your target audience. Think about your key-audience, who you are aiming to engage with online, and what your intentions are with this audience moving forward. Are you looking to generate leads, or...