We have witnessed tremendous evolution in the ways brands are connecting to audiences over the past 12 months, with video generating the best reach and engagement across all social media platforms. When planning your digital strategy for 2018, it’s important to keep these trends in mind to get the most from your online efforts.
Unsure how to include hashtags in your social marketing strategy? We demystify the process by explaining how hashtags filter content, the importance of using trending hashtags and why you need to tailor hashtags to each social media channel.