When it comes to social media, engagement matters! The level of engagement on your Facebook and Instagram posts determines how it will be prioritised by the algorithm and who gets to see your posts. Metrics such as likes, shares, comments, follows and link clicks are all tools to measure your brand’s social media engagement levels.
Sharing content on Facebook is not as simple as it once was. With over 2 billion active users on the platform, many businesses are surprised to see a decline in the engagement on their Facebook content. In 2018, Facebook has