09 May THE DIGITAL CHRONICLE EPISODE 9: HOW TO USE YOUR DATABASE TO ITS FULL POTENTIAL
Real Estate Agents, are you leveraging your database to its full potential? If not, this is the episode for you.
As a real estate agent, you know the importance of building a database of current and potential clientele. Of course, it requires a huge amount of time and effort, but as they say ‘the money is in the list’!
I don’t need to tell you that a solid prospecting plan will form the foundation of your client nurture efforts, but there are other ways to leverage your contacts and strengthen your touchpoints with your database.
Using digital marketing to leverage your database will keep you or your brand top of mind with past and potential clients and here’s three ways to get started.
SEND REGULAR EMAIL NEWSLETTERS
Email marketing is one of the most effective ways to leverage and nurture your contacts. It seems simple and obvious but and in my opinion, it’s one of the most underutilized digital platforms in the real estate space.
Many agencies are so overwhelmed by the size and structure of their databases that they just completely ignore this huge asset. Or worse they send out the wrong emails to the wrong people with a blanket approach.
By creating a consistent email marketing plan, you can build a sense of trust and anticipation from your database.
Remember to provide valuable and interesting content to position yourself as an expert and get readers engaging with your content.
THE NEXT STEP IS TO CREATE TARGETED SOCIAL MEDIA ADS
Targeted Facebook and Instagram ads will help you develop another touch point with contacts and convert them from passive to active leads.
Through Facebook Ads Manager you have the ability to upload your database and create a ‘Custom Audience’.
Once you have your audience set up you can create and target specific social media content to this audience or show them a series of ads to nurture them down the sales pipeline.
SHARE HIGH-VALUE CONTENT
Producing high-value content such as videos and blog articles will help establish yourself as an industry leader.
Videos, in particular, are another opportunity for you to get in front of your database contacts and provide value to them. Remember people do business with people they know, like and trust. Your database already knows you so now it’s time to build rapport and develop trust through knowledge and familiarity.
Blogs are also a fantastic platform to promote your expertise and keep your website looking fresh. Increase traffic to your website by directing your contacts to topical blog posts.
When developing content consider some questions that come up on a regular basis in your dealings with your current clients. It’s likely these questions are also on the minds of many people in your database.
So, there you have it, those are our tips to leverage your database and we really hope they help!
Need help with your digital marketing?
Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!
If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.