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The Social Media Platforms You Should Be On, And Why

A social media presence is undeniably important for any businesses in the 21st Century, but with so many platforms out there, how do you know which ones to be present on? We walk you through which social platforms your business should be present on and why.


Choosing the right platform for your business is essential to the success of your online presence. Every business will be different in the platforms that will work best for them; there are a few different factors that should be taken into consideration when making this decision.

Where is your target market?

The most important factor in deciding which social media platform to be present on, is knowing which platform your target market prefers to use daily. This will allow you to make an informed decision to be present on platforms that allow you to reach the majority of your target audience.

There is a wealth of information and data on social media users and their usage. Use these resources to find out which platforms your target audience is most active on. Use your brand personas as a point of reference when looking for data. The Sensis Social Media Report 2017 is a good starting point which you can use to start researching.

What type of content are you most likely to be posting

Different platforms favour different types of content. Users on Instagram expect visually appealing images, Facebook users expect a mix of information, entertainment and video, YouTubers expect high quality, well-produced video.

Before choosing a platform, analyse whether you will be able to create the content necessary for the upkeep of the platform. It is better to be present on fewer platforms and be doing them well than to be on many platforms without making an impact on any.


Consistency is key with social media; as your follower count grows, they will come to expect content from you on a regular basis. It is important to provide this to your followers to avoid follower loss and a decrease in engagement.

When choosing the right platform/s for your business it is essential to create a strategy that informs your posts so that you are held accountable for the upkeep of your channels; this is something Chronicle Republic can assist with if you are pressed for time and resources.


This number will again, be determined mainly by the points covered above. As a rule, all business should have a Facebook presence as 95% of Australian’s have a Facebook account and these users are averaging almost 10 hours a week on Facebook.* From here, choosing extra platforms will be determined by where your target market is present and whether you have the resources to keep multiple channels updated.

For real estate and interior businesses, it is useful to have an Instagram presence. This is because the platform is tailored to showcase beautiful imagery. Instagram is used by 46% of social media users making it the second most commonly used platform*. Real estate agencies and interior design businesses are constantly taking photos of properties, rooms and exteriors of homes. This is content that can be easily implemented into a social media strategy.

Whichever, or however many platforms you choose to be present on, it is important to analyse the performance of your account – post reach, engagement, growth. This will give you an indication of whether you are utilising the platforms for maximum return.

*Data source: The Sensis Social Media Report 2017 


Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.