what to avoid in a digital marketing strategy

What to avoid in your digital marketing

Sometimes getting the basics right is the key to success! We too often get caught up in the nitty-gritty details of things and forget the big picture. 

If you are trying to build your business through the digital channels and are not seeing the results you want – maybe you are making one of these common mistakes.

1. NEGLECTING YOUR WEBSITE 

Neglecting your website is the biggest mistake businesses can make in the digital marketing space. The user experience on a business website should be the number one priority for your digital marketing. After all, this is your digital hub where you should be driving your digital traffic to.

In this day-and-age, your website is your digital shopfront and should represent your brand – especially the mobile experience. More than 60% of most website traffic is now coming from mobile. So you definitely want to make sure when people are visiting your website on their mobile or tablet device it’s both user-friendly and representative of your brand.

2. A MESSY EMAIL DATABASE

Most businesses understand the importance of email marketing – it isn’t just about collecting people’s details and sending bulk email marketing. Generic email blasts that aren’t targetted to the recipient will simply deplete your email database and annoy people.

Businesses must provide value and relevance to their email database. Organising and segmenting your database will allow you to target your audience with relevant content and stop them flagging your emails as spam.

3. FOCUSSING ON VANITY SOCIAL MEDIA METRICS

Some brands are very focused on gaining a large social media following. Great strategy, but you want the right followers! Buying fake followers or attracting untargeted followers who will never use your services, buy your products or interact with your brand is a very bad strategy. Using this tactic will impact the other important metrics you should be measuring on social media such as your engagement rate, and could also result in the social media platforms penalising your organic reach.

Your engagement rate gives you an indication of whether you are actually reaching and engaging with your audience. Having a large follower base gives you social proof but most social media users are savvy enough to know that if you aren’t getting much interaction with your content, you’ve probably purchased your fan base.

Focus on quality over quantity when it comes to social media fans, if you want to convert your social media efforts to dollars.

Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

We help our clients tell their brand’s story through engaging and meaningful marketing that captures attention.

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